Overseas real estate investments have become more popular in recent years. Even with this surge of interests, there is a lack of infrastructure to aid investors to make informed decisions. Denzity founder collaborated with Patina Design Lab to create a breakthrough brand and global image for their game-changing PropTech platform. As its core, Denzity's brand is based on the idea of simplifying complexities and focusing on the basics. This idea propelled the use of basic shapes within its identity. Denzity was born and created for humans, not machines. The result is a cohesive brand with a clear vision, friendly tone, and inviting design languages. Denzity is comfortably positioned between the professionals and casuals.
The logo is composed of three basic shapes; circle, triangle, and square. They serve as the building blocks for the brand and signify the simplicity of the platform.